DORSO

Client

Dorso

Year

2022-2024

The Dorso™ team is a unique collaboration of Santa Barbara businessman Robb Ferer, chiropractor Dr. Hunter Ford, D.C., and mechanical engineer Grant Draper. The idea sparked during a chiropractic visit when Robb, a patient, asked Hunter how he could use his massage gun independently on his back. They both realized that many people own massage guns but struggle to effectively use them on their own backs. This led to the concept of a hands-free mount, allowing for full-body relief without assistance.

Robb developed initial designs and worked with Hunter to create a solution that was both practical and chiropractor-approved. They brought Grant on board to contribute his mechanical engineering and 3D printing expertise, leading to the creation of the first prototypes for the Dorso Mount™ and Dorso Cane™. After nearly two years of fine-tuning, these products were ready for launch.

To expand their presence online and reach a broader audience, DORSO partnered with CreativeUs Media. Through this partnership, DORSO leveraged CreativeUs Media's digital expertise to enhance its online visibility and engage more effectively with customers. Together, they developed targeted social media strategies, impactful content, and campaigns to raise awareness about the benefits of the Dorso Mount™ and Dorso Cane™. This collaboration has helped DORSO reach new markets and build a strong community around their innovative products.

Role

Social Media Management

Product Photography

Video Content Creation

Media Strategy & Calendar

"It has been great working with Fernando on social media marketing. He has taken so much off my plate, and I wish I had done this sooner. All of the content has been very professional-looking and creative. He has also given great ideas for new content and even came and filmed some videos and pictures in the office. It was one of the best business decisions made so far!"